Free Organic SEO

Have you been working on the internet for weeks and still feel unclear about search engine optimization (there ya go, that’s what SEO is!) this is a must read for you.  This article will explore SEO,  how you can apply it appropriately, and what you need to do to ensure you don’t get penalized.

(Before I dive right in, Conquest Authority is a training program that will go over SEO in full detail, but for now, you can start off here.)

As I said above, SEO means search engine optimization. The hardest question new internet marketers ask is what is a search engine? I know this is extremely basic, but this is where you must start.  Once you learn the absolute basics, when you start to explore more on the topic of SEO, you will have a complete understanding of exactly what SEO is.

Search engines are the places you go to when you are trying to find something on the interent. For example, Google, Yahoo, MSN, Ask, etc. These are all search engines. When you are trying to find an answer on the internet, you go to a search engine, put in the keywords you are looking for, and presto! The search engine “searches” the internet for you and brings up a list of all the websites that pertain to your keywords.

You know what a search engine is and you know what SEO is.  Now let me explain to you how you can optimize your site for it.

The most important thing you should do before any optimization, is you must determine your desired targeted keywords for your site. What I mean by this is finding the terms you want your site to rank for with the search engines. An example of this would be:

You have a website about repairing computers. People who are searching for information about repairing their computers may search for these phrases: how can I get my computer fixed, what does a blue screen on a computer mean, or fix my computer. These would all be considered long tail keywords, and those are what you would want to aim for, because they are the keyphrases that people search the search engines for.

Take care when picking your keywords or key phrases, they are real phrases that get searched for, if not, you won’t get any traffic to your site. (Another tip is to make sure you pick keywords that don’t have too many websites targeting them. You might not still get traffic if there is too much competition.) I recommend using a keyword research tool to help you find some good ones. You can use Google’s free keyword tool, or Wordtracker’s free tool if money is short. They are perfect starter tools, and they do the job fantastically. after you start making some money, I really do recommend you get a paid tool because they are so much more effective, and you can really find some good hidden keywords.

You can read more on keyword research and finding good keywords here.

Alright, so now that you have your keywords, the next step is to be sure your website is optimized for those keywords. How can you do this? It’s really simple, actually.

The most important rule of thumb is always title your page or post with your keywords. This will be known as your title tag. Title tags have a huge influence on the search engines when they visit your site, so whatever you title your page, the search engines will consider it a keyword and you are trying to rank for it. This holds true for your domain name as well. Your page/post title and your website title (domain name) are extremely large factors in the SEO world.

aAfter you have purchased your domain (the website address), and you have picked your targeted key phrases or words, the next phase is to add content to your website or blog. Write an article that is at least 400-500 words, and make sure you include your targeted keywords or phrases at least 2-3 times in the body. Do NOT go overboard with this, or you may get penalized. Make sure the keyword density is not over 7% (amount of keywords vs. actual words on page). Staying under 6-7% is much better. If you go over this recommended safety net, the search engines may see you as “keyword stuffing”. Keyword stuffing means using your keywords too many times in one page, and your website will pay for it if you do that, I promise.

The longer the page and content, the better chance you have of being able to get all your keywords in and not make it look like you are keyword stuffing. In other words, keep your posts and pages long, and you can get all your keywords in. Search engines smile upon long text articles and unique content.

Do not worry about getting every keyword phrase in your article multiple times, because the search engines are smart, and if you have a quality site, Google will rank you for keywords you never even thought to rank for. The highest goal is putting your main phrase in 2-3 times, and the others at least once.

That’s seo in a very brief overview. Learn as much as you can about the subject, because it really will benefit you in the long run.  To learn SEO takes some patience, but you will be a pro in no time.