Free Organic SEO

seo is not an easy subject to learn, and most experienced internet marketers take years to learn all the ins and outs properly. It is very often a process of trial and error, but ultimately they learn from their mistakes. Unfortunately for many aspiring internet marketers nowadays, there is a whole host of misinformation flowing across the internet at the moment. A lot of this stuff is content that has been doing the rounds for many years. It is content that has been rewritten and then posted up again by people pertaining to know what they are talking about, but they don’t really. We shall outline two of these myths in the passages below.

Myth number one is the one that states that page rank determines website rankings in the search engines. This is just not a true statement at all. Just a cursory search on Google will show you that sites can rank higher or lower than each other for particular keywords irrespective of whether they are high or low PR sites. There are many factors that Google uses to figure out page rank, and none are more dominant than others.

The second myth is the one that states that all low competition keywords are just easy to rank for in the search engine results. Again, a false statement. While a good general rule of thumb is to work with the so-called “low hanging fruit”, many webmasters make the mistake of looking for keyword phrases having less than XYZ competition and then just working with these.

In actual fact, looking at phrases under XYZ competition should only be the start of the research. As an example, there may be some keywords with under 4000 competition that could be extremely hard to rank for, whereas others that have 15,000+ competition could be fairly simple. There are other considerations to take on board as well. Things like the strength of competing pages, how well optimised they are, backlinks to the pages, etc.

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