Proper Search Engine Optimization Requires Links To Your Site And Here’s How To Find Them

If you are not already aware of the main way the major search engines rank a site it may be summed-up in one word, “Backlinks”.  Backlinks are, basically, a link from another website which directs to your site and to make things simple, the more backlinks you can get the higher in the search engine results you will be.

That looks simple right?  Get more backlinks and increase the rankings and traffic.  You may easily spend a lot of money hiring a Toronto search engine optimization company to get the job done.  But how do you get them without spending huge amounts of money and time?  Lets review ways you can obtain huge amounts of backlinks that will not cost you a penny.

You have most likely heard the saying “content is king” when it comes to search engines.  There are few of reasons for it.  Visitors that come to your site need something to hold their interest and search engines need to index it. And other sites have to have content for the same reasons. This part will be used to your favor.  They require content so let them have it.

Along the theme of your site’s subject write an interesting article. It should be at least 500 words but you can go as long as one thousand words. If it is appropriate in the article to add your site’s keywords then do so, but if not don’t lose sleep over it.  In the end what you are attempting to accomplish is to put out quality information.

Next you will be giving this article away for free, but with terms.  You will be submitting this article to article directories such as Article Factory.  Such directories serve two purposes.  They will distribute or allow others to download your content and post it on their own website and they allow you to include a resource box at the base of your article.

Inside the resource box you are adding a brief bio about yourself. But really the main thing in the resource box is a backlink to your site.  So each time another site posts your content they will also be adding your website’s link.

Submitting to just one directory though is not enough.  The more sites you post your article to the more leverage you will get from it.  Lets say that your article is on twenty directories which means that there are twenty sites that are linking back to you.  This amount can be boosted if every directory syndicates your article at least 5 times to 100 links directed to your site.  In many niches like real estate this will be a huge step in getting your site to the top of the search engines.  But if you want to put together a proper real estate search engine optimization strategy you will need to do a little more.

There are services that can further increase your article’s exposure by turning it into a podcast.  You could record your own reading of it but the easiest way is to utilize a free text to speech service like Odiogo.  These require that your article be put on a blog like WordPress or Blogger.com.  You can have a blog on-line with a few clicks of the mouse.

Not only can these steps aid in creating a huge amount of backlinks with the least amount of work but your article will drive targeted visitors to your site and increase your search engine rankings.  In no time you will be way ahead of your competition.

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