Free Organic SEO

The need to improve search engine optimization (SEO) is a fact of internet life. If you aren’t rating then it is hard to get business. Today many firms are considering whether to outsource SEO solutions or to maintain these skills in house. As with any decision there are pros and cons to both options.

If you decide to outsource SEO it will obviously cost you money in consultancy fees. However there is a hidden cost of maintaining an in-house resource – opportunity costs as it is called by economists. Effectively if you or your IT person is focussing on SEO work then you are not able to use this time for other work.

If you keep the SEO expertise in-house you have the full knowledge of the workings of the company and the marketing plans. You also know the ins and outs of your website. With an outsourcing arrangement the consultant firm will need to be briefed and understand your goals. There will also be time spent in teaching the consultant your on in-house terminology. Every company has those three letter acronyms – the XYZ report or the QRS measure that are part of your language but not of theirs.

One of the big benefits of using an external SEO expert is that they have a specialized knowledge. You might be able to learn these in house but it will require an investment of time and money. Probably you are keen for results now rather than in six months time. These specialists also have their finger on the search industry pulse and will know what works and what doesn’t without too much need to experiment.

The professional outsource SEO firm will usually have a range of staff with different expertise. They will be able to call on these people as needed. If you try to do this in house you will have a limited pool of resource to work with and that flexibility and knowledge would be hard to even come close to.

One of the added benefits of using the SEO consulting firm is that your staff may get an understanding of what the consultant has done and be able to use that in the future. They will be able to watch the website for tweaks and perhaps add value to future website content or direction.

As you can see with both options there are definite advantages and disadvantages. The best advice when considering this issue is to do some simple cost benefit analysis. Calculate what it would cost you internally for time, materials, education and compare it to what hiring a consultancy firm for a set period would cost. If your SEO works well you are likely to want to have the firm advise in the future, but those ongoing fees would still have a corresponding cost internal cost to be matched off against.

The ultimate goal of seo is to improve your website visibility. It is possible to do it yourself, but you have to ask yourself if you have the focus, time and expertise to do it justice. If you are interested in exploring the options of what an outsource SEO firm can provide. Accentu8 would be happy to help with any questions you may have. Please email them now and they will happily provide you with a free website SEO analysis.

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