Free Organic SEO

Website architecture is an extremely important aspect of search engine optimisation because it helps determine the site’s placement and performance in the results. search engine optimisation starts with the basic structure of a site. If a site doesn’t have efficient web structure, there is no way it will rank well in the SERPs. If your basic architecture is in any way flawed, no amount of excellent content or inbound links will help you achieve the rankings you desire.

Both Google and Microsoft’s Bing have accepted this issue and have provided some tips for website developers in order to ensure a solid website architecture:

Robots.txt File

Make sure your robots.txt file has the correct status and does not return an error message. While reviewing the settings of the robots.txt file, make sure that all web pages are blocked appropriately.

Individual File and Directory naming

Use descriptive file and directory names because it is not only easier for users to relate to and remember, but they also increase the relevancy of the web pages. Use your strategic keywords and phrases inside the names. If the names are actually rather long then try to use hyphens instead of actual underscores.

Directory Depth

Search spiders actually crawl website directories to index them for rankings in the search engines. If your directory is too deep, there is a decent chance that they will not index your entire site. If you have authoritative content buried deep in your directories, they may never be seen by the spiders. Make your directory structure no more than four levels from the root directory.

Getting the correct structure in place will get you on track to garner good and hearty revenue from your site, it will put you one step ahead of your competitors and allow you to have a great head start over them all.

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