Free Organic SEO

Keyword research is important because there is absolutely no point trying to optimise your web pages for keywords that are too competitive, or your ppc campaigns for keywords that are too expensive. 

There is no point in targeting keywords that are uncompetitive if the thousands of visitors they generate do not want to spend any money on the product or services you are offering to them.

Keyword research is not just about identifying high traffic keywords.What keyword research is primarily concerned with is finding keyword phrases that are the most likely to make you money!

You need to be focused on finding keyword phrases that associated with people who are looking to take action.Action orientated keyword phrases are the ones that are going to make you the most money.

For example, if a keyword phrase contains the word “buy” or “review”, it suggests that someone is looking to buy something sometime soon, either straight away or once they have read a review that confirms that their buying decision is a good one.

If you’re struggling to identify the visitor’s intent, you could try running your keywords through the free google keyword tool.Choose the option to show the average cost per click for each keyword and then, sort the returned keywords by cpc from highest to lowest.  In general, the keywords that are generating the highest cost per clicks will be the ones with the most probable buying intent.

This makes sense because advertisers are prepared to pay more for keywords that are likely to make them the most money.  So if advertisers are paying two dollars per click for a keyword, its because that keyword is generating sales.

Concentrate your online marketing efforts on optimising your sites and campaigns on the keyword phrases that generate cash in a given niche.

The keyword tool I used to automate the keyword research process for me is Keyword Elite.Brad Callen's keyword tool performs all of the analysis above for you in a few short minutes, and does it for literally hundreds of keywords at a time.  You can read my full Keyword Elite review here and also see the results I’ve achieved with the software.