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How to Create a Search Engine Friendly Website
If your website is not user friendly, your targeted keywords may appear on your site but you may still not find your website in the search engine results pages even when you search using those particular words. The possible reasons for this kind of situation include the use of an inflexible design for your website, the application of too many advanced web technologies, and problems in the site navigation system.
An important strategy for making a site user friendly is to provide a good navigation scheme. One of the complex web technologies that can make your site appear to be invisible to search engines is the application of JavaScript-generated links for navigating to the other pages in the website. Thus, the search engines cannot find their way to the other pages because they do not have the capability to comprehend JavaScript. Flash file containing the links to the other pages also present the same problem. Adding simple HTML links can make the website more search engine friendly.
Another technique for making your site user friendly is to ensure that the HTML code for each page does not contain any errors. It always makes sense to utilize HTML and CSS validators to weed out any errors in the HTML code, whether you are directly coding it or you are utilizing a WSYSIWYG web editing software.
The next strategy for making your site more user friendly is to include text in the images, Flash files and videos in your site because the search engines are unable to determine their topics simply from the videos and images. The solution to this problem is to include text describing the image or video in the HTML code that places the Flash files, images and videos on the web page.
For a site that makes use of a blogging service or blogging software and other systems for content management, you can improve on the user friendliness of the website by eliminate what appears to be duplication of content on the site. This problem occurs when some of the automated services produce alternate paths for one article and cause link dilution. To address this situation, you have to discover a method for disabling this blogging software or service’s feature that provides different URLs for the same web page.
Another way to enhance the user friendliness of a website is to place relevant title tags for each web page. The text in the title tag should provide a description of the content and not just a title because the search engines utilize this tag to index every page and determine its relevance to your targeted keyword or phrase, this is important when doing seo with article marketing.
