Free Organic SEO

A great many web developers spend a lot of time and effort optimising their homepage, whilst pushing all of their backlinks and article links to it. This however is a mistake which could cost you a great deal of traffic, and ultimately business.

In most cases, websites should have link traffic pointing to deeper pages, not just the homepage. In usual circumstances, you would associate the homepage with your primary keyword, though the secondary pages linked to your homepage would be focused on long tail keywords, or secondary keywords, each of which should have their ownn linking strategy. By doing this your website will be full optimised, not just for your primary keyword.

The question to ask, which should be evident from your pages, is which keyword to focus on per page. Lets take the example if you had a website called ‘Radio Communications’ which had pages focused on ‘Radio Microphones’ and ‘Walkie Talkies’

The homepage of the website would be built, and marketed around the keyword ‘Radio Communications’, whilst the walkie talkies page would be focused around the ‘Walkie Talkies’ keyword etc.

Provided you then started an article and link campaign which focussed on each page topic, all with links back to the individual page, your website would become optimised fully. On occasion you could find that some optimised pages receive more hits and rank more highly (perhaps as they are less competitive) though this all helps with your optimisation strategy! For this reason (and for search engine spidering reasons) it’s vital to have links from page to page, helping your onpage optimisation filter through your website.

So don’t forget, though your website homepage is vital to your seo optimisation and link campaign, so too are the deeper pages which if you link to will create a fully optimised site the search spiders (and therefore visitors!) will adore!