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Could Time Warner be using Black Hat SEO to Help Search Rankings?
This can be an exclusive story.
Is it attainable that MarkMonitor, Inc., who decision themselves “a international leader within the quick-growing market for on-line company identity” has been secretly hiding links on behalf of TimeWarner? Is that this being done on subdomains of timeinc.internet so as to rank high in the search engines? You decide. MarkMonitor owns the domain name timeinc.net, a site with a homepage which re-directs to the main Time.com site. Therefore it would appear they are running this website on behalf of TimeWarner.
If you go to the timeinc website and view a number of the source code of the pages, you will realize error pages that have links below an image map at the bottom of the page, links that are hidden from viewers and added to extend the search engine ranking of other Time Warner properties. This link-hiding apply is usually known as “Black Hat” seo.
A picture map tells the browser how to display an image. That is it’s only purpose. However, some of the pages on timeinc.web have links hidden to viewers next to the image maps. If one views the supply of sub domains like img.timeinc.net or i.timeinc.net, it’s apparent there are four links to different TimeWarner properties.
Did MarkMonitor, Inc., a large company and a true leader in “defending brand names” on-line obtain this domain, redirect the traffic to Time.com and find places to cover links to different Time websites out of pure altruism? It’s potential, however onerous to believe. It should be noted that there are very important subscription pages on alternative sub domains of timeinc. This is often not a site that was forged away and has no price for linking.
If MarkMonitor purposefully hid links because it would appear, altruism towards Time seems an unlikely motive.
There’s an increasingly fine line with what is acceptable and what’s not for search engine optimization. At ClickStream, we believe the last group that needs to employ sneaky techniques to rank high are fortune 500 companies. In essence, these companies are the ones that have whole “rings” of websites. Yet, search engines can ban people that create multiple sites for the purpose of linking to each alternative and making a link circle.
Time ought to be able to link in a very circle with its numerous media companies. That will appear an unfair advantage, but they are separate entities that have the identical parent company. What actually appears unfair is for them to take further advantage of the circular linking by hiding links that solely the search engines will see.
The recent storm has simply ignored the BMW being far from the Google search engine pages. BMW’s German web site was found using “doorway pages” to create traffic and rank for their site. Google was ready to document that BMW’s German web site used the search results to urge a prime ranking if folks explore for “used car.” Looking out for BMW Germany will bring no results. BMW.ge was well ranked but it dropped fully out of the Google index in a very matter of 2 days.
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