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Could Time Warner be using Black Hat SEO to Help Search Rankings? – Rewritten
This is often an exclusive story, researched and written by Eric Van Buskirk
Is it possible that MarkMonitor, Inc, who call themselves “a global leader within the quick-growing marketplace for online corporate identity” has been secretly hiding links on behalf of TimeWarner? Is this being done on subdomains of timeinc.internet so as to rank high within the search engines? You decide. MarkMonitor owns the domain name timeinc.net, a web site with a homepage which re-directs to the most Time.com site. Thus it would appear they are running this website on behalf of TimeWarner.
If you go to the timeinc web site and view a number of the source code of the pages, you’ll realize error pages that have links below an image map at the underside of the page, links that are hidden from viewers and added to increase the search engine ranking of alternative Time Warner properties. This link-hiding follow is usually called “Black Hat” seo.
A picture map tells the browser how to display an image. That’s it’s solely purpose. But, some of the pages on timeinc.internet have links hidden to viewers next to the image maps. If one views the source of sub domains such as img.timeinc.net or i.timeinc.internet, it’s apparent there are four links to different TimeWarner properties:
Did MarkMonitor,inc, an enormous company and a real leader in “defending complete names” online purchase this domain, redirect the traffic to Time.com and notice places to cover links to alternative Time websites out of pure altruism? It’s potential, but laborious to believe. It should be noted that there are terribly necessary subscription pages on other sub domains of timeinc. This can be not a website that was forged away and has no price for linking.
If MarkMonitor purposefully hid links because it would seem, altruism towards Time seems an unlikely motive.
There’s an increasingly fine line with what’s acceptable and what’s not for search engine optimization. At ClickStream, we tend to believe the last group that desires to employ sneaky techniques to rank high are fortune 500 companies. In essence, these companies are those that have whole “rings” of websites. However, search engines can ban people that create multiple sites for the purpose of linking to every different and creating a link circle.
Time should be in a position to link in a very circle with its various media companies. That will seem an unfair advantage, but they are separate entities that have the same parent company. What actually seems unfair is for them to require additional advantage of the circular linking by hiding links that solely the search engines can see.
The recent storm has simply passed over the BMW being far from the Google search engine pages. BMW’s German web site was found using “doorway pages” to create traffic and rank for his or her site. Google was ready to document that BMW’s German website used the search results to get a prime ranking if people sought for “used car.” Looking for BMW Germany can bring no results. BMW.ge was well ranked however it dropped completely out of the Google index in an exceedingly matter of two days.
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