Free Organic SEO

Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You should be focusing the majority of your efforts on getting your visitors from the search engines. The most economical and focused traffic is delivered by the search engines.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. The more often the searchers return the greater the search engines fortunes. Your task is to work to achieve similar goals for your web pages.Get more users and get them to return often.

So how do you go about doing this?. You have two options and you can use both. You can pay for advertising, commonly known as Pay per Click or you can create great content and get people to link to it.

Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. The user typing a keyword or phrase into the search engine starts the search process. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. All search engines determine what will be returned in the SERPs (Search Engine Results Pages) by using two measures authority and relevance.

Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.

Back links are the most important factor in optimising your pages for the search engines.

Back links have two key uses – influencing the search engines ranking decisions and directing traffic to your web site from other internet properties. Back links that are appropriately named in web pages are more likely to be clicked on by users. The technical term for text associated with a back link is “anchor text” and this play a role in the value attributed to every back link discovered by the search engines. Back links can vary in value.

Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.Web pages with more authority pass more authority onto your pages .