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A History of SEO
Back in the 1990’s when search engines first came out, all a website owner needed to do was give to the search engine the url of the website they wished to have indexed. After submission the search engine would release a webbot called a spider which would go to the URL and crawl it for links and pages contained in it and then it would return to the search engine with the results so the page could be indexed.
By 1997 the terms Black Hat and White Hat were in use on the web. It had become more noticeable to the website owners that when their websites or pages were placed early in the search results they got more viewer attention and page views. This is the real beginning of using SEO, black and white for results in ranking.
The algorithms used for search in the early days of the web were actually helped along by the website owners themselves who were inserting Meta tags (the key words) and sometimes using them incorrectly. When using them incorrectly the websites were leading people to a site expecting to see one topic and finding another all together.
Meta tags became a useful tool for website owners who were able to literally use them whether correctly or incorrectly to stack their sites in searches for high placement. To combat this action, two grad students named Serge Brin and Larry Page from Stanford came up with backrub, a search engine like application. Backrub used mathematical algorithm
In SEOs early days, it was all about what files were named and what titles were used on pages. During its growth the importance of content to search became major. In 2003 the search engines started using semantics in the search results. This is still very new to many common website owners and caused confusion even among some who are into the seo realm.
Have a look online for blogs that provide information on SEO. If you look online you will find many blogs, not only finance blogs that provide finance advice, but also SEO relevant information on key SEO issues.
Today the use of Black Hat techniques is used even by Google itself, who sells advertising and even buys links in other arenas of the internet, y et they punish and demote websites in rank for doing this practice. Many people in SEO and the web at large have noticed this double standard and are actively pursuing this knowledge further.
An easy way to achieve good SERPS is by using Linkvana. Try Linkvana to access top quality Blogs.
