Despite the many factors that are included in the equation, it all boils down to good content because the role of search engines is to provide relevant and quality information for the searcher.  Content should be the primary consideration even if knowledgeable and experienced SEO consultants are capable of tweaking off-site and on-site factors in such a way that the position of the site in the results pages is maximized.

The keywords and phrases that a web surfer is likely to type into the tool bar of the search engine when he is conducting research on a topic that is connected to the Internet marketer’s services or products, are some of the on-site factors.  These keywords are placed in the titles, in the articles, and in the various tags.  The background, layout, graphics, images, and color, are additional on-site factors for SEO.  To know the best layout and theme for your site, you will have to be familiar with your target market’s preferences and choices.  Still another on-site factor is the loading time of the landing page.|  If it takes too long to load, there is a strong chance that the searcher will leave the site and the search engine will degrade the site’s rank.

Meanwhile, some of the off-site factors for SEO are the anchor text and the number of back links.  It is vital to construct the sentences and phrases in the anchor text in such a way that the reader of an article is induced to click on the back link that directs him to your website.  The quantity and the quality of the back links are also important for SEO because search engines consider back links as indicators of the popularity, relevance and authority of your site.  

However, there are some seo techniques that are frowned upon by Google and other search engines because they only try to push up the position of the website without any regard whether relevant information is provided.  Black hat SEO may provide the marketer with surprising results at the start but this is not likely to continue for long because search engines penalize such websites, that is why SEO with article marketing porivided by companies such as http://ArticlesOnTap.com is preffered.

An important strategy for making a site user friendly is to provide a good navigation scheme.  One of the complex web technologies that can make your site appear to be invisible to search engines is the application of JavaScript-generated links for navigating to the other pages in the website.  Thus, the search engines cannot find their way to the other pages because they do not have the capability to comprehend JavaScript.  Flash file containing the links to the other pages also present the same problem.  Adding simple HTML links can make the website more search engine friendly.

Another technique for making your site user friendly is to ensure that the HTML code for each page does not contain any errors.  It always makes sense to utilize HTML and CSS validators to weed out any errors in the HTML code, whether you are directly coding it or you are utilizing a WSYSIWYG web editing software.

The next strategy for making your site more user friendly is to include text in the images, Flash files and videos in your site because the search engines are unable to determine their topics simply from the videos and images.  The solution to this problem is to include text describing the image or video in the HTML code that places the Flash files, images and videos on the web page.

For a site that makes use of a blogging service or blogging software and other systems for content management, you can improve on the user friendliness of the website by eliminate what appears to be duplication of content on the site.  This problem occurs when some of the automated services produce alternate paths for one article and cause link dilution.  To address this situation, you have to discover a method for disabling this blogging software or service’s feature that provides different URLs for the same web page.

Another way to enhance the user friendliness of a website is to place relevant title tags for each web page.  The text in the title tag should provide a description of the content and not just a title because the search engines utilize this tag to index every page and determine its relevance to your targeted keyword or phrase, this is important when doing seo with article marketing.